Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.
e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.
Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.
e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.
What can we derive from the best content of the 2017 Valentine’s season?
We’re continually watching how brands are taking advantage of Facebook’s favored format, video.
Video on Instagram continues to be outpaced by photo.Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
Coffee Meets Bagel’s top post was also around positivity.