But doesn’t it kind of objectify people with red hair?
Not at all, laughs Jonathan, who has Irish (Dublin) roots himself: “It’s more like shining a spotlight on where you want to look.” He explains: “We have personal rules on how far we would travel for a job for example.
Personal appearance obviously plays a huge part of hooking up for many people and there certainly are niche sites to reflect this.
It may seem that 9 out of 10 guys have a beard or moustache at the moment but if you really want to be sure you’ll meet a hairy-faced guy then check out (“dating and niche social networking for singles with a passion for the mustache”) or (“connecting those with beards to those who want to stroke beards”).
Star Trek Movie director, JJ Abrams wished them well on their big day; and they had a two-feet-long Starship Enterprise model on a table at their wedding and some of the orchestral music played was from sci-fi films — but they drew the line at wearing Star Trek costumes for the ceremony.
While we’re on the subject of clothing, there is a plethora of sites specifying ‘men or women in uniform’.
Local Macra groups have organised events such as barbecues and sporting challenges — and some have offered Strictly Come Dancing or speed-dating evenings as charity fundraisers.
Sites such as Farmers promise to help you “find a farmer, rancher, cowboy, cowgirl or animal lover” as it’s “an online dating site meant for down to earth folks only”.